The Social Side Of Legal Marketing
It's hard out there for a... business developer. You've got to be on your grind to make it rain.
Non-Sequiturs: 03.28.11
* Over the weekend, while I was at the gym, I listened to this engaging and entertaining podcast, with Professors Richard Epstein and John Yoo. They discuss Libya, Obamacare, and — perhaps most interesting for ATL readers — the U.S. News law school rankings (around the 13-minute mark). [Ricochet (subscription); accessible for free for ATL […]
Why Better Financial Acumen is the Key to Law Firm Success in 2025
From training to technology, uncover the essential steps to futureproof your law firm in a competitive market.
LinkedIn Recommendations: Yay or Nay?
I’d like to believe we live on a planet where reason dictates the choices we make as well as the policies of law firms. As numerous personal experiences and Above the Law articles have demonstrated to me, this isn’t always the case. And nowhere is this irrationality more perplexing than firm policies towards LinkedIn recommendations. […]
The Key to a Good Law Blog? Try Listening.
This past week, bestselling author Seth Godin pointed out that most bloggers and users of social media are failing miserably: There are millions of songs on iTunes that have sold zero copies. Millions of blog posts that get zero visitors each day. The long tail is real… given the ability, people create more variety. Given […]
Best Law Firm Website Photo Ever
Yesterday our social media columnist, Adrian Dayton, asked you: What’s wrong with your law firm bio? One possible answer: your photograph (or lack thereof). As law firm marketing consultant Dion Algeri told Adrian, pictures are “extremely important” to attorney bios on law firm websites. Over at Great Jakes, Algeri analyzes the lawyer photos on the […]
What’s Wrong With Your Law Firm Bio?
Don’t take it personally. Nobody is perfect, but unfortunately, when it comes to law firm bios — well, most of them stink. They tout the vast accomplishments of the lawyer: where they went to law school, if they graduated with honors, whether they were on law review. Then they often include a laundry list of […]
Calculate Your Firm’s Time-Saving Potential
Want more time for what matters most? MyCase streamlines your firm so you can focus on winning cases. See how much time you could save with our Law Firm Time Savings Calculator—try it now!
ABA Survey: Lawyers Profiting From Web 2.0
Almost two years ago, I joined Twitter to help find a publisher for a book I was writing. A couple weeks later, a friend I followed on Twitter asked, “Does anybody know a contracts lawyer?” I responded and won a new client. A lawyer winning business on Twitter was somewhat unusual at that time, but […]
Have Law Blogs Failed to Live Up to Expectations? Biglaw Partners Opine
“The secret to happiness in life is setting low expectations.” — My Uncle Lyman Over the past few weeks, in the comments to my ATL posts, there have been a number of questions about whether or not large law firms are bringing in real clients through their law blogs. While we have seen some instances […]
Email Marketing and the Power of Permission
In a classic Seinfield episode, Jerry gets the phone number of a girl he is interested in from off of a list of people donating money for the AIDS Walk. Jerry does his best to keep this a secret from the girl, but eventually he lets it slip to George, who lets it slip to […]
The Group Blog v. The Personal Blog
Are you a superstar or a team player? When it comes to law blogs, the question is: do you have your own blog, or are you part of a team that writes a group blog? With over 45% of the Am Law 200 now using blogs, amid mounting evidence that blogs bring both publicity and […]
The Hidden Threat: How Fake Identities used by Remote Employees Put Your Business at Risk—and How to Defend Against This
Based on our experience in recent client matters, we have seen an escalating threat posed by the Democratic People’s Republic of Korea (DPRK) information technology (IT) workers engaging in sophisticated schemes to evade US and UN sanctions, steal intellectual property from US companies, and/or inject ransomware into company IT environments, in support of enhancing North Korea’s illicit weapons program.
Give Your Legal Writing Nine Lives
“If you build it, he will come.” — Voice heard by Kevin Costner in Field of Dreams Writing a book, blog, article or white paper are all great ways to get noticed and build relationships in the legal industry. Unfortunately, practicing lawyers confront great demands on their time, and even though they have good intentions, […]
Social Media Lessons from a Russian Sniper
Ed. note: Adrian Dayton is a lawyer and writer who advises law firms about business development through social media. He will be writing a series of guest posts for Above the Law about social media. The opening sequence of Enemy at the Gates begins with a volunteer Russian soldier named Vassili being forced into the […]
The All-or-Nothing Social Media Skeptics
Ed. note: Adrian Dayton is a lawyer and writer who advises law firms about business development through social media.. He will be writing a series of guest posts for Above the Law about social media. Bureaucracy destroys initiative. There is little that bureaucrats hate more than innovation, especially innovation that produces better results than the […]